- Bid Management
- Google Adwords
- Keyword Selection
- MSN Adcenter
- Paid Search Management
- Rediff Adworks
- ROI Analysis
- Yahoo Overture
ROI Analysis
Pay-Per-Click Campaign (PPC) ROI Tracking and Analysis
Unless you track and analyze the results of your PPC campaign, you will never find out if your campaign is performing to its potential and whether it can be further tuned to get you a better return on investment.
Measuring ROI is extremely crucial for any PPC campaign.
Here is an overview or our PPC investment tracking methodology:
- We track what percentage of people who visit your site from a pay per click search engine make a purchase, your average keyword cost, and your average profit per sale.
- Determine your Max Bid. You can do this by deciding what profit margins you are willing to accept per sale. The max bid can then be lowered as is handled in our Bid Management service where the next highest bid is looked at and your bid is lowered accordingly where appropriate.
- We tracking conversions and ROI using certain third party tools and provide you a detailed report on which keywords are working and those that are not. You can determine which keywords to eliminate and which ones to invest more in using this report.
Check out our PPC Keyword Selection and PPC Bid Management process.
